Sports, Social Media & the Empowerment of Women
Monday, March 24, 2014
Stern Center, Great Room, 7 p.m.
The ever-growing landscape of social media is changing how we, as fans and athletes, consume sports. Laura Suchoski, a former social media manager at ESPN, will be exploring social innovations in sports media and how businesses are using them to engage diverse audiences with a focus on women.
This event is sponsored by the Clarke Forum for Contemporary Issues and co-sponsored by the Department of Athletics.
Biography (provided by the speaker)
Laura Suchoski is a social media and creative marketing professional, currently social media manager at the advertising agency McKinney in North Carolina. Prior to joining McKinney in 2014, Laura managed social media for four years at ESPN and espnW, the company’s business dedicated to female fans and athletes. Growing up with three competitive siblings and parents who drove her to far-away clinics and tournaments, Laura developed a passion for sports and being a part of a team. She became the first four-time field hockey All-American at Duke University, a two-time captain, All-Academic honoree, and Athlete of the Decade. Laura competed with the U.S. Field Hockey National Team program for seven years, before choosing to pursue a career that she loves in creative marketing. Laura is originally from northeast Pennsylvania and graduated from Duke University with a B.A. in sociology and a certificate in policy journalism and media studies.
Video of the Lecture